HOW TO SCALE YOUR BUSINESS – 5 STEPS TO SCALE

Carolin Soldo – How to Scale your Business – 5 steps to scale

Once you get your business to that seven figure Mark. In this video, I’m going to give you my five step business scaling credo that will help your business grow with ease. Before we get started, make sure you hit the bell and you subscribe to our channel. So your always notified when new episodes become available here every week. Welcome to powerhouse business on YouTube. 2:00 AM your host, Carolyn Soldo. I’m a business owner, business scaling master, and mom of two boys. I love thinking big pushing boundaries and doing things differently. Most of all, I’m all about achieving massive growth with ease. And how do you scale your business by living the life you love? Let’s go growing and scaling a business is what I do best. I’m a business growth expert and I help my clients. People just like you grow their business, but without working more, do you know when you grow your business, you go through certain phases and stages.

You hit your first six figures and you hit maybe half a million. Then you get to 750,000 and eventually you hit that seven figure Mark. And then obviously multiple millions are waiting after that. But our we phase in every stage requires a different focus, different skills, and of course a different strategy. And I’m really good at helping my clients figure out which strategy works best for them. There are best practices, of course, but we also make sure that every strategy is really tailor made for our clients, including their industry, their niche, their skill set preferences, and so much more. So today I want to talk to you about five things that apply to almost every business. It’s a credo. It’s something you can really write down and live by to help your business grow much more quickly and much more easily. Also make sure you stay all the way until the end of this episode, because it has something really special for you.

The first thing you need to be really aware of is that you should be targeting only one target market. When I work with clients and scale Academy or powerhouse, our coaching programs for experienced business owners, we always start to look at your buyers. And when I see that you target a variety of buyers and you’re not sure who your ideal buyer actually is. That’s where we have to start because it’s going to be extremely difficult to get your business to seven figures. If you’re targeting a variety of different niches and that’s because every niche requires a different message, a different positioning and most likely different programs and services. So if you have more than one target market, you’re going to be working twice as hard mine. So it’s in your best interest to have one target market and one need, and the more specific and targeted you can be the better.

So take a look at your buyer swipe. Now, how many types of virus do you have? Why do you have so many? And if you already have one, then you’re good to go. The second item in our credo is that you should only be offering one main program and maybe one bridge or supporting program again, launching and then growing and scaling a program or service is really difficult. Mine. There are so many things you need to keep in mind. So why would you be working with a variety of poor worms and trying to get them all out there? You’ll be working twice, three or four times as hard as someone who has one signature offering one service they provide and they stick with it. So just as you shouldn’t be having one main buyer, one target market, which would only be offering one major type of service, maybe have a few supplementary services and things that can be added onto your main offer. But one main program is really important. So you can really focus in and take the right steps. The third item in our five step credo is one channel. Notice a trend here. Marketing can be a really challenging area for many business owners. You don’t really know what works. You don’t know how to track it. You have inconsistent prospect flow. You have inconsistent revenue. Your marketing is expensive. It’s time consuming and it’s not automated. Watch this video up here right now, where I’m going to show you how to really automate your marketing and the biggest mistakes to avoid. Now, when it comes to marketing, I want you to pick one channel. So don’t focus on LinkedIn and blogging and podcasting and YouTube and advertising and networking and speaking, inviting a book and 50 other things, right? Because what happens is, again, you will be diluted. Your efforts will be spread so thin meat that you can’t do anything right?

In order for your business to hit a million dollars, you have to really double down. So pick one platform and one channel and one strategy, maybe it is a webinar based automated funnel that you’re implementing. And you’re feeding that funnel with Facebook ads, for example, or it could be anything else, but pick one specific strategy and one channel and then optimize it. It’s not so much about which strategy you’re using, but it’s about the optimization that is required for you to get your business, to grow without working more, without spending more money. Every little thing you do on your marketing will make a difference for you. Especially as you grow in scale, imagine spending $50,000 a month on advertising. You want to make sure that your flow and your system is optimized. Because if it’s not, you’ll be wasting major dollars. You’ll be wasting major a time and you will struggle to get to a million profit agree because you don’t just want to make a million dollars.

You want to keep the million dollars, right? You want us to get there profitably so that you’re not spending all of the money you’re making. And that’s why we’ll be doubling down on one main marketing channel is really critical. The next item you need to keep in mind in your scaling. Credo is one conversion tool. We just talked about picking one channel for your marketing, right? Once you have that one channel, you need to pick one conversion tool that is your sales process, by which your leads actually turn into clients. That could be a sales conversation. It could be a trial, it could be a demo. It could be anything that allows your clients to eventually buy from you. That conversion. When they go from being a prospect to actually becoming a client. And then again, you focus on one and you optimize it to make it better so that your close rate goes up so that your show up rate goes up so that your quality of lead goes up so that you just are able to sell much more easily, which is really important when your business is supposed to grow to, you know, seven figures and a million dollars per year.

So look at what your sales process and conversion tools are right now. If you have more than one, pick the best one and try to truly optimize it. And then the last item in my five step scale in credo is one year of focus. And why is that important? Because growing a business takes time. And for most businesses, it doesn’t even happen in one year. It takes longer. So when I’m really trying to see here is that you need to be resilient. You need to stick with it. You need to give yourself that time and space. It takes to grow your business because getting to a million is not simple. It can be done. And I know you can do it, but it takes your dedication and full commitment for at least a year or even more. And now I would like to hear from you every single week, I invite you to have a conversation with me and I love reading the comments down below.

Leave me a comment. How are you doing Mike? Now? How much revenue are you already generating? And what’s your plan for getting your business to that seven figure, Mark, which of the five creed or steps really resonated with you? Which one are you going to focus on much more now? And how are you going to get your business to grow with ease? Let me know in a comment I would love to hear from you and as promised again, I have something really special for you. If your goal is to hit seven figures within the next 12 months, maybe 12 to 24 months, I’m your partner. I’m your go to expert. And I would love to support you. We have a number of business growth sessions available, where you can speak with me or my team about your specific business. We will look at your best buy or your best program, your conversion tools, your channels, and everything we talked about today to really see what’s working.

What’s not working and keeping you stuck and how we can elevate your business together to book your call. All you need to do is click on that link in the description below, pick a time that works for you. And we will rock together in just a couple of days from now. November focuses everything. One buyer, one, Paul Graham, one channel, one conversion tool, and one year of work to scale your business to that million dollar Mark. I know you can do it. I believe in you. I believe that you are meant to bring your passions to the world and I’m here to cheer you on. If you like this episode, make sure you give me a like subscribe to our channel. If you’re not already subscribed, maybe even share it with your friends and then make sure you come back again next week. Thank you so much for watching.

I hope this served you and take good care. Do you often feel stressed and overwhelmed from growing your business? Do you crave more ease and happiness from your success? What if I gave you a tour that has the power to instantly make you feel focused, peaceful, and at ease all while growing your business faster than ever before, I’ve created the business growth scorecard that has helped countless business women, but place overwhelmed with confidence and not a scorecard is available online. It’s free takes less than 10 minutes and provides you with a customized growth plan, including your personal scores, go to business growth, scorecard.com to take the test right now, I look forward to helping you grow your business with ease and excellence.