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BUSINESS MISTAKES – THE 3 MOST COMMON BUSINESS KILLERS
As if entrepreneurship isn’t hard enough, there are three business killers lurking in your coaching business that are company disasters waiting to happen. They will rob you of your time, strip you of your peace of mind, and prevent you from realizing the full growth potential of your small business.
In this video, I’ll expose these 3 BIG mistakes in business and reveal my proven, 4-step strategy to stop these killers in their tracks. By the end of this episode, you’ll learn how to avoid the mistakes business owners make and let go of frantic marketing to implement a plan that produces consistent, high quality leads that you can enroll as clients.
Carolin Soldo – Business Mistakes – The 3 Most Common Business Killers
Welcome to powerhouse business on YouTube I’m your host Carolyn Soldo. I’m a business owner, business scaling master and mom of two boys. I love thinking big, pushing boundaries and doing things differently. Most of all I’m all about achieving massive growth with ease and how can you scale your business by living the life you love. Let’s go!
You know as entrepreneurs, you all have the same goals we want to continuously grow our business in the easiest, simplest, most effective way without working more, am I right? But what I see more and more is three big killers that are literally destroying the businesses of so many of our clients and people in the industry. I want to talk to you about these killers and help you identify them and ideally eliminate them from your business as always. Before we get started, make sure you hit the bow and you subscribe to our channel so that you get notified when new episodes become available.
Many service based companies are in a cash flow scarcity sort of cycle so everything starts with your cash flow running really thin right so maybe you’re working with clients and maybe some of those clients leave you or maybe they finish their programs and then you need to get more clients. So the complaint always is Carolyn I need more clients, I need more money, my cash flow is really really low right any cash so we’re in the situation where we have to make money fast and that’s problem number one which means that your marketing is not generating consistent leads and income so killer number one is cashflow scarcity.
Then what happens is that you as the entrepreneur become stressed and frustrated and fearful and you’re not quite sure what to do and this overwhelm begins to set in and we begin to be kind of frantic and then this is your second killer. Then you move into a very reactive state and you begin to scramble because something has to happen fast and then your third killer kicks in which is manic frantic marketing and that literally is a vicious cycle where you go from frantic marketing that’s not consistent to getting some clients but then winding back into the cash flow situation to then go and back into fear overwhelm frustration and scarcity.
Today I’m being reactive again doing more frantic marketing and then getting back into the cash flow issue again and that’s the cycle that repeats itself over and over again until you break out of it. So what’s the solution? Well the solution really is in your marketing. So you need to create a marketing process that’s not frantic or lenok but that’s very peaceful, almost coming and consistent. Something that’s really reliable you know to me the backbone of your business is your lead generation might say how many leads are coming in to your business, how many sales calls you host, how many people are on your email list, how many people are knocking at your door every single day because those leads can turn into clients which means you have cash flow, and if you go through you know times where there’s weeks and weeks of no leads and no new business your cash flow starts to really shrink and that’s your biggest problem.
So when I talk to you about how to create a very consistent lead generation process for your service based business, okay this is for you. If you’re an entrepreneur maybe offline, maybe online, you’re making about 250,000 or so per year already so you’re established and you really want to kick it up a notch when it comes to reliability and cash flow stability.
So there are actually four steps in this process. We keep it really really simple and here is what this looks like.
Step number one is advertising. I always say I want my clients to fall in love with advertising and having a consistent monthly advertising budget. Now why do so many people stay away from that? Because they spend money on ads but nothing happens. Okay and there’s no leads coming in and no money coming back and then you feel like your ads are wasted mine so of course it’s not just ads there has to be more behind it so advertising is your first step.
Your second step then is to use what we call education based marketing. You can benefit in massive ways by using education based marketing which is based on videos and webinars and workshops so we use ads to promote your videos and your messaging and your workshops and your webinars.
From there we send your leads into step number three which is an application so they apply they tell you more about them you make sure they are really a best buyer for you. They are one of your ideal clients and if they are you book a call.
Okay so step number four is an actual sales call and on this call you can decide if you want to work with this client they can decide if they like you and if they want to work with you and if so you have a new customer and you have consistent cash flow coming into your business and it really isn’t hard to build a process like that and once you crack this code and you have that that literally is to a bull’s eye fix for frantic manic marketing fierce stress and overwhelm being reactive and going right back into a frantic marketing so with this I can help you break out of your cash flow situation and move your business into a place where it’s stable, is growing, it gives you peace of mind and it consistently grows an income profitability and clients who can benefit from your services.
So if you’re in a tight cash flow situation right now and you’re always thinking about the next best way to market your company, give this a try. This is exactly how I’ve been able to grow my own consulting business from nothing from scratch up to multiple seven figures. We’ve helped thousands of people just like you use the system to have helped the manufacturing company. I’ve helped a lawyer, a financial planner, people in all different industries. Use this simple four-step process and I know it’s going to work for you too.
Again my name is Carolyn Soldo. Thank you so much for watching. I hope you enjoyed watching this video as much as I enjoyed making it for you. Thanks again for watching this video. I hope you already see how powerful these tactics and strategies are and how they can really move the needle in your business and if you want to go even deeper into these strategies and grow and scale on your business in the easiest simplest and most effective way, maybe you’d like to become part of my private client group. My private client group is for entrepreneurs who are already earning at least two hundred and fifty thousand dollars in annual income.
Okay so it’s for experienced companies that are service space. Now the first thing that happens is that you and I meet personally for about an hour to 90 minutes and during this meeting we go through a series of exercises and questions to really dig through your business and figure out what’s working, what’s not working and what your bullseye fix your opportunity really is. The next thing that will happen is I will invite you to three meetings per year and these meetings are very exclusive in our private client group we always have between 10 and 15 entrepreneurs at your level but never more met allows me to really focus in on you and give you customized tailored support so at these meetings we come together for two full days and over the first day and a half or so from 9:00 to 5:00 we again go through a series of exercises to really assess your business and then at the end of the second day, I will give you a customized tailored prescription my a cure for what’s happening in your business and you will leave this meeting with again your one-step action plan.
Once a week we come together on a Q&A office hours call so I have office hours once a week on a zoom meeting and then I also give you my personal cell phone number so when you’ll need help implementing some of the strategies we talked about or you come up against a challenge or an issue. You just call me up we booked a meeting and we knock it out. Okay so you have one-to-one access to me as well so this sounds interesting to you all you need to do is click on that link below the video to request an invitation. Once you send that in both send you some information. If that looks good, you can book a call with me you and I talk if everything still sounds good then we work together and my hope is that we can dig right in and get you ahead in just a couple of weeks from now and make a huge impact in your business right away. Until then I hope you have really really great results implementing the strategies I’m giving you in these videos.
Thank you again for watching and I hope to see you soon take care you.
I am truly grateful that you have chosen to spend your time listening to me.
Are you looking for support to grow and scale your business with ease? Schedule your private Business Clarity Call at no cost now. On this 60 minute call, you’ll gain clarity on your best next steps and gain Carolin’s help to create a customized plan that’s perfect for your business needs and goals. Together we will discuss strategies to overcome any challenges you are facing including marketing, building a team, branding, creating offers and services, online business systems, messaging, and more. You’ll leave the call with a tailor-made plan and if you want our help, we can discuss the possibility of working together. This is a no-cost, no-obligation call.