Speaker 1 (00:00):
Here are the four signs indicating that you’re ready to shift your business before we start making sure you hit that bell and you subscribe to our channel. So you never miss a thing. Sign. Number one is resistance. You feel stressed out, you feel overwhelmed and you have just really lost that passion. We know that people stay in a job for about four years and that’s already really long. If you ask me, so why would anybody expect you as a business owner to stay in your business forever? Right? And why wouldn’t people be expecting you to shift and change? Maybe you move your business into a new direction. Maybe you close a business and you buy or launch a new one. All this is completely available, impossible for you and should be expected. So if you’ve been carrying this resistance for awhile, you know, it’s there no matter how much you pump yourself up, no matter how much meditation you do and how much motivation you listen to, it just is not going away.

Speaker 1 (01:00):
Then, you know, it’s time for you to meet the move. The second sign is when you’ve been thinking that you’re a big failure. It’s when you feel like, you know what? Changing the business makes me a failure and I’m giving up and I’m leaving everything. I worked so hard for behind, and I should be sticking to it. And I’m just weak. And I just can’t do it. All those things are sabotaging beliefs and thoughts that are coming up for you to keep you where you are and prevent you from going where you need to go next. I’m here to tell you that you don’t have to stay stuck and your ego can leave. Push it out the door. You’re not a failure. You’re not weak in the not giving up when you’re pivoting and shifting her business. So go for it. Sign number three. It’s when you know, in your gut that your new idea is incredible.

Speaker 1 (01:52):
The best experience and the best feeling is when you have this new idea and you’re really bought into it. So maybe over the last couple of months, or maybe even years, I don’t know how long you’ve been thinking about this new idea, right? You’ve been researching it, maybe even building and working on it behind the scenes and you know, it’s big and you know, it’s got tremendous potential. There’s just a lot for you to do well. That’s okay. Don’t let that stop you. If you believe in it. If you see the need, if you have done the research and you are fully bought into it, it’s a pure sign. It’s a key sign that you’re ready to change and make the move. And the last sign is when you just can’t get motivated anymore. You know, people say motivation comes from the outside, but I believe that motivation is our responsibility.

Speaker 1 (02:43):
I’m responsible every single day to get myself pumped, to do the work I need to do, including videos for you. Yes, but seriously, we are responsible for creating high energy for being high vibe, for being pumped about life. And it’s not always easy and gas. There are certain times where maybe you’re literally not feeling well and it can be a medical thing. You can be, you know, where you literally need help. And that’s totally okay too. But generally when you’ve been having a hard time to get motivated, to do the work you need to do in your business to grow it, Dan that’s assigned for you to shift and change. Okay? So motivation comes from the inside. But if it’s so hard for you to get the motivation going, you deserve to move into a place where the motivation just pops and you wake up every single day.

Speaker 1 (03:35):
Ready to go. Now let’s talk about what the key is to change all of this for you. My number one recommendation for you to finally make the move pivot, change shift your business is to create everything you’re doing based on your life. Vision. Think about it, your biggest successes, the things that have brought the greatest results to you are probably associated with a vision you had for your life by itself. When Boris and I launched our first business, we love the business, but we had a vision for our life in mind. When I left my corporate job many, many, many years ago, and I launched my second business. I had a vision for my life, and I always have this vision with me. And it always evolves and grows and expands no matter what stage in life, we’re in my, our kids are older now.

Speaker 1 (04:31):
So Boris and I are thinking about the next 10, 15, 20 years. And so we’re recreating that vision and rebuilding our businesses. And we’re making decisions that are aligned with our lifestyle goals. So before you make any radical decisions, build your life plan. And if you’re still struggling and you want someone’s perspective, and maybe you want my perspective, I would like to invite you today to book a optimization session with me. And my number one priority is to happiness. And I want to help you grow your business or pivot and change your business completely so that you have that happiness and then fulfillment that you truly deserve. So all you need to do to speak with me is go to our website. Carolyn’s follow.com/apply, where you will find the schedule and the calendar, and you can book a session right there. And on this call, we will have a deep dive conversation about everything.

Speaker 1 (05:30):
That’s important to you. Again, go to Carolyn solo.com/apply and booking a call. And I look forward to speaking with you very soon. And I would love to hear from you. What are your science? How are you feeling right now? And how are you moving forward? Let me know down below in the comments, what resonated with you, what you’re feeling right now, how you want to pivot in your business. I’d love to hear from you. So let’s have a conversation. If you like this episode, give me a likely, so appreciate them. Maybe share this episode with your friends. There might be people out there that, you know, friends, family, colleagues, business partners, that are making some really important decisions right now that could use this input to motivate them, to give them new ideas, new perspectives, and all the things that are important to share this episode with someone, to help them today, as always stay focused on your goals, make you a 10 year life plan and then go and make the right decisions for you and the people you love.

Speaker 1 (06:32):
Thank you so much for watching and I’ll see you next week. Do you often feel stressed and overwhelmed from growing your business? Do you crave more ease and happiness from your success? What if I gave you a tool that has the power to instantly make you feel focused, peaceful, and at ease all while growing your business faster than ever before, I’ve created the business growth scorecard that has helped countless business women replace overwhelmed with confidence and not a scorecard is available online. It’s free takes less than 10 minutes and provides you with a customized growth plan, including your personal scores, go to business growth, scorecard.com to take the test right now, I look forward to helping you grow your business with ease and excellence.

Speaker 2 (07:42):
[inaudible].

Speaker 1 (00:00):
Do you want to become a real media magnet? Well, if so, you need to know how to get the media attention. You need to know what they want and how to give it to them. Today. I’m talking to a war winning media and television producer, Paula Rizzo, all about her media secrets for video strategy and to gain and keep the media’s attention. As always, before we get started, make sure you hit the bell and subscribe to our channel. So you never miss a thing. Welcome to powerhouse business on YouTube. I’m your host, Carolin Soldo. I’m a business owner, business scaling master, and mom of two boys. I love thinking big pushing boundaries and doing things differently. Most of all, I’m all about achieving massive growth with ease and helping you scale your business by living the life you love. Let’s go being in the media, being on video and being visible has been extremely important for my business over the years.

Speaker 1 (01:01):
And it’s important for your business too, but it’s not always easy. There are the things that go on in our mind in terms of our confidence and Harbour showing up and what we should be saying and the message and so much, but there’s also really understanding the media, the producers, the editors, the people behind the camera who are looking for very specific things. So if you want to gain the media’s attention and your goal is to increase your publicity, to increase your awareness out there, you need to really know the secrets and how those people actually think so you can give them what they want. Paula bizarre is an Emmy award-winning television producer, a media trainer and bestselling author. And Paula will fill us in on how to crack the media code and craft the pitch that gets your attention. Welcome, Paula,

Speaker 2 (01:52):
Paula, thanks so much for being here. Oh, thanks for having me. This is going to be fun. I’m looking forward to it. Yes. I want to learn a little bit more about you before we get started. So share with us what your background is. There’s a lot of things that you’ve done in the past, some really incredible things. And then you have obviously, um, you know, your business and everything now is so yeah. Fill us in on your background. Well, I spent my career as a television producer. I’m an Emmy award winning TV producer, and I’ve worked both in local and national news in New York city. And I’ve been able to interview people who are super famous, like Deepak Chopra and, you know, Jillian Michaels and do a lot of health and wellness content throughout my career. And now I work for myself. Now I’m an entrepreneur and I do media training, media coaching, help people to feel more comfortable on video nowadays everybody’s on video.

Speaker 2 (02:45):
So it’s not just if you’re going to be in the media and, uh, you know, that’s, that’s been very, very clear. So I work with people to help them produce their own videos or, you know, be able to talk to the media in a way that really is purposeful. Um, you know, gets your message across in a good way. And I’m also an author. I have two books about productivity, little thinking and list for living. So I practice what I preach with the media. I’m out there a lot, doing a lot of media interviews and producing my own videos and things like that. And, uh, yeah, that’s, that’s a story. Yeah.

Speaker 3 (03:17):
You bring so much expertise. And what I like about you is that you have sort of a comprehensive way of looking at things, not just, you know, getting the media attention, but also creating the pitches and then all the way to, how do we actually show up Mike and how do we, you know, show up on video? So it’s covering the entire spectrum of things and, um, you know, that’s what an expert is and clearly you are. And so congratulations on your success and everything.

Speaker 2 (03:44):
Thank you. It’s fun. I have to say, you know, when you love what you do, it makes it easier.

Speaker 3 (03:48):
Totally. Yeah. Yeah. That’s what I believe in too. So the first question I wanted to ask you was, um, Willie looking at what we need to know about the media. So many people, including myself, it’s easy to get wrapped up in our own minds that we now me and how, what should I say? And what should I email them? It’s, it’s sort of like one sided, but the triggers will be knowing what they want to see, like figuring out what the media person really wants. So can you share with us a little bit in terms of how can we think more like them and what are they really looking for?

Speaker 2 (04:24):
Yes. Well, alleviate some of that pressure. It’s not all about you. It’s all about them. So understand what a producer does every day. They’re looking for stories, they’re looking for great experts. They want their audience to learn something new and to have someone who can really teach them something that they didn’t know before you could be that person, but your pitch has to be about the audience, not about yourself. Okay. So you have to watch the show or read the newspaper or whatever media you’re looking after. Look to see who are they speaking to? Who is their core demographic? And then how can you help them? How can you help that person? Not, how can you help you? Not, how can you, you know, sell more books or get your name out there in a bigger way. Media doesn’t work like that. It’s not advertising, it’s not sales. It’s a very different world. So as soon as you sort of understand that kind of dynamic, that it’s what they’re looking for is something that’s going to really be great for their audience. It makes all the difference. Yeah.

Speaker 3 (05:29):
Yeah. So what are their biggest problems? Well, that’s why I always think, how can I help someone solve a problem and become a solution? So what are some of their biggest issues when they try to get their hands on like a new talent or a great story? What did they struggle with the most?

Speaker 2 (05:46):
Sure. I mean, it could be people who are just not ready, right? Maybe you are the expert, but you’re not great on camera yet is where my work as a media trainer comes in. A lot of times there were people that I was pitched for years who, you know, had great ideas, but were not great on camera. And it really broke my heart because I needed somebody who was good on camera. And if I could find somebody else who was sorta saying the kind of things that you were saying, but they were better on camera, I’m going to go with that person. So that happens. Being able to find not only somebody who has a really great story, but also can present really well. That’s always, you know, difficult. Also sometimes there are people who are too salesy. Oh, they don’t get how it works.

Speaker 2 (06:24):
And they come in and they’re just like, I want to just talk about my book and I want to talk about this and I wanna talk about that. And it’s like, okay, but that’s not really as a producer, that’s not what I want the segment to be about. So you want to be flexible. You want to be the person that they go to and say, Hey, you know what? You pitched me this idea. It doesn’t exactly work for me. Could we talk about this other piece? What do you think that the people who say yes, who show up and do that are the ones who get asked back again.

Speaker 3 (06:52):
Yeah. Well that reminds me of a term that I learned from you. Well, I’ve heard it before, but I believe, you know, it came across on your website and things so clearly, and that was the media magnet. Wouldn’t we all want to be that media magnet. So when you say you need to know your stuff, but you also need to be, you know, sort of, I don’t know, inspiring, energetic. You need to be good on camera. Right. So does that mean being a media magnet and, and, and maybe define that for us? What does it mean in your world or for you

Speaker 2 (07:23):
Sure it’s something that, you know, not everyone has every there’s tons of experts out there, but not all of them are meant for media. And the ones that are meant for media are the ones that are out there producing their own content. Now they’re there, they’re talking about what they know. You know, my books are about list-making and productivity. It’s not that I know more about lists and productivity than anybody else. It’s just that I talk about it a lot. Yeah. I create tons of videos. I’m always writing a blog post I’m on social media, talking about it here and there and sharing all kinds of things. You know, that’s how you get seen as an expert. And I knew from my work as a producer, that if I’m not the one talking about it more than anybody else, the media, isn’t going to look at me as an expert. So you need to really be producing your own content first and now people can do it from the privacy of their own homes. I mean, look at us, we’re in two totally different places. We’re creating this video. This was something that used to be reserved just for, you know, big companies, big broadcasting companies. Not anymore.

Speaker 3 (08:24):
Yeah, no for sure. Now, so you need to get out there and, and people ask me all the time, you know, how can I be discovered? And so you it’s, it’s not that you are the secret and you need to be discovered. You have to, to your point, get yourself out there, have a podcast, have a book, have, you know, create videos, blog posts. Um, so, so that the media can actually find you so that you’re, you know, you’re, find-able,

Speaker 2 (08:46):
It’s true. It’s true. In a lot of times, experts will think, Oh, you know, what, if I’m good enough that the media will find me. And sometimes that’s true. Sometimes they will just out of find you because producers and editors and writers, you know, they’re constantly looking for new talent. They want new people, but I won’t know that you’re there unless you tell me. Right. And so the way that you tell me is sharing your expertise and the ways you just mentioned sharing a pitch, telling me that you’re there and that you can talk about this thing. It makes everyone’s life a lot easier to say, Hey, I’m excited about this. I want to talk about it. Yeah.

Speaker 3 (09:20):
So we can obviously hire someone like you, which I highly, highly, highly recommend. However, if someone says, you know what I want to somehow sort of do this myself first, is that even possible, Paula, in your mind, and then B, where would they get started with outreaching? What does that look like? Probably not calling emailing or something else. Right. Um, and then I have a follow-up question in terms of what we should actually say when we have each out in the pitch and the pitch. Yeah, yeah,

Speaker 2 (09:51):
Absolutely. You can a hundred percent do this yourself. Um, I suggest that people do work with PR professionals, you know, public relations people. Um, I have for some of my, you know, book launches and things like that, but be very specific about when you’re working with a publicist, right? What is the, what is the finite amount of time that you’re going to work with them? Um, and that’s not exactly what I do. I don’t pitch people, but I teach people how to create their own pitches. How to think about, Hey, what content do you have that you can then turn into a pitch. That would be really interesting for, you know, the media to, to dig in on. And I actually have a free course called be a media magnet. So if you go to be a media, magnet.com, you’ll get the free three-part video course that will walk you through exactly what to talk about in these pitches.

Speaker 2 (10:42):
And it’s important to first off, start doing it yourself a little bit, um, to start to understand, you know, how it, how it works. Um, you know, how, how you would reach out to people, what you would say in emails, things like that, depending on what market you’re in, it might be easier or, or maybe a little bit harder if you’re in New York city, it’s a little bit harder to get in right away. So I would say start, you know, with podcasts, start with, you know, um, pitching yourself to podcasts when you start doing that. And then it, you know, you can build and build and build and build from there. You don’t want to start with the today’s show. They don’t know who you are. You have no clips showing yourself, you know, being interviewed in other places. It’s never going to work out that way.

Speaker 2 (11:27):
Yeah. So you need to kind of start small and work your way up. Um, and that’s, you know, it’s important to be able to just start doing that and understand that you might not hear back. And that’s okay initially, because the goal is to start a conversation is to be a resource for the journalists. And if they pass, you might never know because they just won’t hear back. You know, they won’t reply back to you, but you know, being able to start a conversation start, um, you know, to, to get connections in that way is important too. There’s a resource called help, a reporter out that I find to be really, really helpful. And if you go to help a reporter.com, you can sign up. And it’s something that, as a journalist I used for years, so journalists will go to the website and put in information about an expert that they need.

Speaker 2 (12:12):
So for instance, I used this probably, Oh my gosh. Now, like 15 years ago to find an expert on natural medicine, I needed a natural medicine expert. The person who replied is a wonderful expert named Chris Killam Chris. And I ended up working together for a decade. We produced hundreds of hours of television together, you know, because he was fantastic, but that’s how I found him by putting out this query and by, you know, experts seeing it and saying, Hey, I can do that. And then contacting the journalists, it’s a good way to start because you already know what the journalist wants. It’s not like you’re pitching them cold and saying, Hey, I really want you to get excited about this topic that you didn’t even know existed. It’s nice to know what they need. Yeah.

Speaker 3 (12:58):
Fast forward now. That’s awesome. So help have a porter.com. Right. And then yes, I love free tools, courses, and highly recommend your course. I just want to repeat that once more time. Uh, what is the URL?

Speaker 2 (13:13):
It’s B a media magnet.com

Speaker 3 (13:15):
Via media magnet.com. Awesome. Yeah. So there is a free tool for you. We will list that URL down below in the description, so you can find it there as well. And then we source that Paula, I just mentioned. So that is awesome. So we have a way to connect with the porters who said, podcasts, start with someone who was sort of at that level, that’s maybe equal to yours, right? So you’re in terms of maybe the visibility or how long you’ve been in business or, um, you know, whatever you can look at social media followers, maybe, uh, and then you’ll have a better chance and, and build a portfolio. And then later on, maybe get on the today show and, you know, next year

Speaker 2 (13:53):
And, you know, media begets media. Once you get one media hit, it’s a great way to use that, to get another one and another one. And, you know, producers leave, they don’t stay in, in, you know, small places for very long. So hopefully you’ll have a good rapport with the person. And then when they do become, you know, a producer for the today show, they’ll take you with them and they’ll say, Hey, I thought you were really great when we talked, when I worked at this little magazine or this little, you know, newspaper or whatever it was, and now I have this other great job at the New York times, could I interview you there? Smile. You just never know that can absolutely happen. You know? Um, but it’s about knowing the elements of the pitch. Uh, and that’s very, very important.

Speaker 3 (14:33):
Let’s go there. I want to ask you about the element of the pitch. And then I also want to pick your brain on video strategy and, um, what that means. And we do so much marketing training, but we are not the PR. So we’re not, I’m not like you were telling someone how they can become like the star, the magnetic person on video for us. It’s more the tack and you know, the messaging. Yes. But in one struggle, I have a lot with clients that have STEM, just being comfortable on, on video and not feeling awkward and then coming across kind of awkward and just really loving this experience. But, uh, the pitch let’s start there. Um, we have so much good stuff to talk about. So why did what comes to mind with, uh, best practices in terms of pitch?

Speaker 2 (15:19):
There are three elements for a really great pitch. Okay. So the hook, the twist and the takeaway. So the hook is what is going to hook me in that makes this timeline, what is the reason for doing it? Is it around a holiday? Is it because a new study came out, talking about why, you know, sleep is bad for you? Who knows whatever, uh, you know, what is the hook what’s going to be really the, the reason we’re doing this story that the journalist will care about. The twist is how is this different than everything else I’ve ever heard about the topic? So for instance, there was a woman who I’ve been working with for years. Her name is Heidi Hannah. She’s a stress expert. And when I worked in TV news, she pitched that stress is actually good for you. So when I got that page, I was like, that’s very different.

Speaker 2 (16:11):
That’s very interesting. Let’s hear about that. And I have been interviewing her, you know, for 10 years now, because I just loved, loved the way that she had that perspective to know, Hey, this is a little counterintuitive. This is a little bit different. Um, and I’ve interviewed her in both of my books as well. So that’s it. The twist is how is this different from everything else I’ve heard? And then the takeaway is what does the audience take away? What will they do tomorrow that will change their life? Is it that they’re going to drink green juice instead of eating bacon in the morning? Is it that, you know, they’re going to start meditating. I dunno, whatever it is, but there has to be a takeaway. So those three elements, the hook, the twist, and the takeaway are really, really critical because it’s what the producer or editor is looking for. It’s what they need to make it a really great segment.

Speaker 3 (16:55):
I love that. So I bet people can come up with a hook. I bet they have the takeaway because they’re the expert. I’m guessing the twist is the hardest part for most people.

Speaker 2 (17:07):
Yes, yes, absolutely. Absolutely. But you know, I’ll say, be aware the, um, you know, the, the, the idea that everybody knows what, you know, and that you think like, Oh, you know what, that that’s so easy. Other people will already know that they won’t, you know, it’s, you know, things that other people do not, you have an expertise in a way that, you know, cannot be most of the time can’t be duplicated. So really take, take that part out of it and think about, okay, well, what are the questions that I’m getting most often from clients? Or what are the, what are the things that I’m constantly talking about again and again, that people seem to struggle with. Um, you know, when COVID-19 hit, everybody was working from home and I’ve been working from home, you know, for the past four years. So people were having productivity struggles and I thought, you know what? I could help them. This is something that I write about. This is something that I do. So I started pitching, you know, the biggest mistakes that people are making when they’re working at home. And that started to get some media attention. And then I started talking about it more and talking about it more. So, you know, just also being timely to know, Hey, this is something that people are thinking about right now. It’s a good hook.

Speaker 3 (18:18):
Yeah. Yeah. So you, you either have to be really timely where it’s like, wow, this story needs to happen right now. Or you have to be a little twisty. You said, get this angle going. And, um, and you don’t have to be completely out of the box. What you’re telling us is that, Hey, don’t overthink it. You already know your stuff, you know, be smart about it. But also don’t, over-complicate things

Speaker 2 (18:41):
Exactly. I mean, when you look in a magazine, look at the cover of magazine, every story is exactly the same as the one from the month before. Right. It’s basically the same. Yeah. They just need new ways of telling those stories. So it’s important to look at the medium that you’re looking to pitch and say, okay, what are the stories they’ve done in the last three issues? Or what are the things that’s always on their home page and say, okay, let me do something similar, but a little bit different because you already know they like that kind of thing. Cool.

Speaker 3 (19:07):
Love that. So maybe we’re leaving the Le the best for last. I don’t know, but I’m just saying that because so many of our clients do either video series, which I know you teach, um, and, or webinars might so nice webinars recorded ones. And so let’s imagine maybe you even have an example from someone you worked with, or we just, you know, sort of make someone up or talk about it in general, but let’s imagine we’re recording a webinar or, you know, 45 to 50 minutes sort of webinars slash sales training. And you have someone that is not experienced on video. Maybe they’ve tried some video, it didn’t work out. They sort of are not that outgoing in terms of their personality. And they say, Paula, I suck, well, what do I do? How do I get better? What are some of the things we, what would be recommend? What do we do with those people? Well done. I’m going to, that’s my piano teacher for my son. I don’t want to hang up on you. Stick with me. I need to just get her out of the zoom, Skype. [inaudible]

Speaker 4 (21:00):
Please do it now while we’re now we got you down again. Every time she died, they’re locked in here.

Speaker 3 (21:17):
Hope you got that message. All right. If she dialed in again, we’ll have to wait until he calls her from his computer. Somehow all of our Apple devices are connected. Um, yeah. Yeah. It’s like when your cell phone rings, it rings on your computer. I don’t want a ton of time to be so helpful, but it’s not. Yes. So let me move you down here and we’ll pick it up with the video. Yes. Okay. So Paula, let’s talk about video strategy. We’ll imagine that we either have someone who was doing a video series or actually recording a webinar and they don’t have much experience doing it. They’re a little awkward. Maybe they’re afraid. What can we do quickly to help them feel better? Come across in a much better way? What would you advise them to do?

Speaker 2 (22:04):
I did this with all my media training clients. That’s something I call the accordion method. And it’s a way of thinking in headlines. So when you’re interviewed, you know, in a conversation and, you know, with media and things like that, you should have a short, medium and long way that you answer any question so that if you have just a short amount of time, you have a quick headline that you can give. That’s impactful. If you have more time, you can open the accordion and you give more and more and more, right? So the same thing, if you’re giving a presentation or if you’re going to be doing a webinar or whatever it is, think about what the headline is. What’s the most impactful thing that you can say in the very beginning of that, that you can pull people in and hook them and make them excited to stay.

Speaker 2 (22:51):
And also it’s something that you should be practicing. That introduction is the most important part of the entire webinar and also the ending too. Right? Cause those are the two things really, that people remember the most. So if you can sort of think about, okay, let me think about what the headline is here, so that I can give people this really impactful idea right upfront so that they know, Hey, this is something that’s really exciting and I want to hear more about it. Um, and then you practice it and you practice in front of the camera you practice using. Um, there’s an app called Marco polo, which I really love because it’s a way to talk to your friends or your colleagues, uh, with video messaging. And it gets you really comfortable talking on camera because you’re talking to your friend and you’re in a conversation with somebody and the clients that I have who started, you know, using that because they were sort of terrified of video.

Speaker 2 (23:42):
I have found that it really is helpful. It’s really impactful for you to be able to, to have that new sort of, um, you know, way of communicating with the machine, with the, you know, the camera with whatever that, that you think, Oh, there’s a person behind there. There’s some somebody who needs this message. So that’s what I would say for someone who’s new. Um, and also to think about it in a way that you’re, you’re there to be of service. You’re there to be of service to your audience. So you want to make sure that they’re getting information that they can use if you’re distracting, because you’re stumbling and you haven’t prepared, and it’s difficult to watch for the audience. They’re not going to get the impact that you meant for them to have. So you’re doing a service to them by practicing, by getting coaching, by getting help, whatever it is that you need to do, but to really be able to bring your full, best self to it, it takes work.

Speaker 2 (24:39):
Not everybody is good at the beginning, you know? And so be easy on yourself and knowing that, and even, you know, professionals that I’ve worked with for years, anchors reporters, people who live their life in front of the camera, they don’t always get it right. The first time, you know, you see a wonderfully polished, beautiful piece. Do you know how many times we did have a time? We had to have them do it over and over again. Okay. Can you do it one more time? Your eyes were closed. Could you do it one more time? You did. You said this instead of that. Okay. One more time. So the understanding of yourself too, that this, it doesn’t have to be perfect the first time.

Speaker 3 (25:13):
So great. So you had, there’s so much goodness, in what you share. So the, the hook, right. And notice when I actually tried to do that, um, and, and hold I get it right. But so in the beginning of our episodes, I will always say, in this video, you will learn X or in this video, I’m going to show you how to get rid of this big problem. You have something that works them in. So that’s what you mentioned. And then the accordion is a really great visual to think of how we can expand that. And Marco polo. Yeah. Practicing right with real people. Oh my God. And I looked back to my first videos in 2012, 2013, Paula whole, my God. I’m like, can I just hide this forever?

Speaker 2 (25:58):
When I look at it off the internet, it’s horrible,

Speaker 3 (26:01):
But there’s no way around it. You just gotta get into it, practice it, do it again. And again then. Yeah. It’s not about being perfect. And you’re so right with letting go of not making it about yourself. Yes. Someone so true. Someone once said that to me, because I think it was a speaking trainer. I forgot his name, but, but I was doing some public speaking coaching and, and he said, Carolyn, don’t be so selfish. And I, and I said, I’m not selfish. I’m gonna find a sort of save the world and share again, you know, but he’s like, no, you’re all about yourself. Me, my anxiety, my, you know, the way I look, my speech, my accent, my, this, my dad, he’s like, you’re so self centered right now. Stop it. It’s about the people. How can you help just one person in that audience? How can you forget that and make it about them and not about you? I’m like, Oh yeah, you’re so right. I am really selfish with all that stuff.

Speaker 2 (26:54):
Isn’t that interesting to see that perspective. Right. I mean, we don’t think of it that way, but it’s like, Oh yeah, wait a minute. Nobody cares. If my hair isn’t perfect or, you know, they just want the, they want the information, that’s it. Totally.

Speaker 3 (27:06):
Yeah. This is so good. Uh, let us know what we can do to connect with you or you’re writing new books. Um, or you already have books courses. We already talked about a course, but give us some of your, your goodness, your things that are out there and how we can connect with you more

Speaker 2 (27:22):
Sure. Yeah. Well, if you go to Paula rizzo.com/checklist, I have a checklist to become a go-to media expert, of course. Um, and you know, my two books list will thinking and list for living or out there in the world. Wherever you can get books, I’m working on a novel right now, but it won’t be ready for some time. Um, but I’m really excited about that. And I’m actually doing a, um, a masterclass on how to create your own live stream show, because I started my own, um, a few months ago, it’s called inside scoop and I do it every week and I love it. It’s so fun to be able to connect with people and do live video, which, you know, my background as a TV producer is something that I absolutely love to do, but I know that a lot of people are intimidated by live streams and going live and creating things.

Speaker 2 (28:11):
And what will I talk about and who will I interview and all of that, uh, you know, it’s a little different than podcasts because you’re seeing you’re on camera. You have to perform the entire time. So I put together this masterclass, uh, if you go to Paula rizzo.com/go live, you’ll be able to check out some information about that. Um, cause I’m just excited for more people to go live and for more people to be out there spreading their expertise. I mean, people need to know what, you know, don’t hide it from the world. It’s one of those things where it’s like, how dare you, keep it to yourself. You could change someone’s life.

Speaker 3 (28:43):
Yeah. It’s your obligation. I say that a lot also in sales, like closing on a sales call to obligation, to close, because if you don’t do it, you can’t help anyone have anyone so amazing. So your website slash checklist and then Paula was a.com/go life, right? We’ll put those links below in the description, amazing resources, Paula you’re full of value. That’s awesome. So, um, with that, I want to be respectful of your time. Uh, thank you guys for watching us, check out all the resources below, go connect with Paula, buy her books. Highly recommend her as you can tell. She is awesome. And yeah, Paula, thank you so much for being

Speaker 1 (29:25):
And now I would love to hear from you, give us some comments below, let Paula, and I know how you like this episode, how we been able to shift your mind in terms of your visibility, your video and your media strategy, and what are you going to do to take action? Get the attention of the media for your business. We would love to hear from you as always stay focused on your goals, because I believe that your message is out there to make a difference. It needs to be heard and seen by a whole lot more people. Thank you so much for being here today. Thank you for watching and I’ll see you next time. Do you often feel stressed and overwhelmed from growing your business? Do you crave more ease and happiness from your success? What if I gave you a tool that has the power to instantly make you feel focused, peaceful, and at ease all while growing your business faster than ever before, I’ve created the business growth scorecard that has helped countless business women, but place overwhelmed with confidence and not a scorecard is available online. It’s free takes less than 10 minutes and provides you with a customized growth plan, including your personal scores, go to business growth, scorecard.com to take the test right now, I look forward to helping you grow your business with ease and excellence.

Speaker 5 (31:07):
[inaudible].

Speaker 1 (00:00):
Let’s go from overwhelmed to optimized in this video. I want to show

Speaker 2 (00:04):
How I got my business on the Inc 5,000 list of America’s most successful companies and how you can use my optimization system to grow your business without limits. Before we get started, make sure you hit the bell and you subscribe to our channel. So you never miss a thing.

Speaker 1 (00:20):
Welcome to powerhouse business on YouTube. I’m your host, Carolin Soldo. I’m a business owner, business scaling master, and mom of two boys. I love thinking big pushing boundaries and doing things differently. Most of all, I’m all about achieving massive growth with ease and helping you scale your business by living the life you love Mexico.

Speaker 2 (00:46):
Hi there. Welcome back to our channel. It’s Carolyn here today. I want to talk to you about what I call my optimization triangle. It’s my system that I use to get my company on the Inc 5,000 list off America’s fastest growing companies in 2019. And since then I’ve used this simple triangle system to help my clients grow their companies that are really without limits. So I have something really great in store for you today. Stay tuned, watch the entire episode and make sure you leave me some comments. So I know if this served you. So let’s start by talking about the optimization triangle at the top of the triangle, you have what I call focus at the bottom of your triangle. You have your foundation. And on the other side, you have your fixes. We have to shift your focus from overnight success, quick fixes, whatever people are advertising to you out there.

Speaker 2 (01:45):
Those quick methods, the shiny objects to have when you look at long-term sustainability in your business, because when you suffer from shiny objects and experimentation, it derails your success by implementing these, what you think are quick fixes, it actually takes you longer to be successful. Secondly, you’re building this Frankenstein type business where, you know, the right arm doesn’t know what the left arm is doing in all summit. And what happens is that a business like that will hit a cap. Okay? When you’re building a business with this sort of crazy chaotic approach, you will eventually hit a limit and a ceiling of grown out. And if you’re on there, you know what that’s like? So once we shift your focus and you are not open to looking at your business, like a whole system, we can look at these foundational areas is foundational pieces. And there are six areas that we look at together to find your fixes.

Speaker 2 (02:48):
So the beautiful thing is once you know what those fixes are, you don’t have to work a whole lot more. Those fixes don’t actually have to be very difficult for, to implement. They also don’t have to take a lot of time. They could be very simple. The problem is for you to find these fixes on your own without having this framework. So let’s look at those foundational pieces. Here’s what I did to get my business, to grow fast. The first thing we looked at was our buyers and our programs as combination of who you serve, any, what you sell to them. And we actually decided to eliminate about 80% of our market. So we decided to shift our target market completely. And with that, we also closed down a significant part of our business and we launched new offerings. The next thing we did is upgrade our messaging with a new market and new offers comes a new message.

Speaker 2 (03:51):
So we cleaned out our entire online and offline presence to make sure that our message was truly aligned with our new goals. The next thing we did was lead generation. We installed a completely automated online lead generation system that created an amazing hands-on high quality custom experience, right from the start, it produced more consistency. We were able to increase our sales team. We were able to close more deals. And with that grow our company significantly. We evaluated our systems and we were able to eliminate a great deal of race to time wasted effort by delegating more. And by automating our processes a whole lot more with the right systems. We also looked at our team and we thought ways to put the right people into the right places, move some people around and also let some people go who were just not right for our company anymore.

Speaker 2 (04:55):
So your foundational areas are your buyers and your offers, your messaging, your lead generation, your teams, your time and your systems. And when you look at all these areas with a magnifying glass, if you’re going to be able to find your fixes, and then it’s all about implementing those fixes one by one by one to make your business grow without any limits, literally you’ll see your business grow right before your eyes. So think about this for a moment. What could the system do for you? What if you could double your revenue? What if you could just keep more of your money, meaning you could expand your profit margin. What if you could work less? What if you could delegate more? What if you could just feel a lot more confident in your business, having real consistency, more peace of mind, not having this frantic feeling that you know, if you don’t keep running and pushing everything is going to fall apart.

Speaker 2 (05:54):
Well, that’s what I want for you. Next wife go scale Academy, where within eight weeks I help you change your focus. Then I help you look at your foundations, all six key areas of your business and I help you find your fixers. And then we even go and implement them together. It’s a very simple, straight forward process, but it’s extremely powerful. In our past students on average have found a hundred thousand dollars or more in income potential that Dave will now be capturing as the implementing the fixes scale Academy is available right now. And I’d love to invite you to take the first step by taking the business growth scorecard. This assessment is your first step to look at your business with a whole lot more overall focus in a holistic type of way. All you need to do is go to business growth, scorecard.com right now to you would take about a 10 minute assessment and I will send you a customized business growth plan to get you started.

Speaker 2 (07:02):
But then don’t forget to book in an optimization session with me and my team on this optimization session. We’ll look at your business under a magnifying glass. We’ll look at these key areas. We’ll look at how you’re performing and what your biggest struggles where we are, and we’ll show you what our recommendation or customer recommendation would be for you. And then if you think it’s a fit, we may even invite you to join us in the next scale Academy cohort to find out more about scale Academy, simply go to our website@carolynsolver.com, click on programs in defiance field Academy, Revit there, and now I’d love to hear from you. What were your biggest takeaways from today’s episode? Might have you been binding a company in a way that feels chaotic and how you ready to change your focus to, you know, really take this seriously and really take the time to optimize your company so that it can really pay you

Speaker 3 (08:00):
You back and reward you in the longterm.

Speaker 2 (08:03):
Well, I hope this served you. I hope it gave you some aha, some light bulbs going off and I hope you come back again next week. If you liked this episode, make sure you share it with your fans. Give us a leg, subscribe to our channel and I’ll see you next week. Thank you so much for watching.

Speaker 1 (08:19):
Take care. Do you often feel stressed and overwhelmed from growing your business? Do you crave more ease and happiness from your success? What if I gave you a tour that has the power to instantly make you feel focused, peaceful, and at ease all while growing your business faster than ever before, I’ve created the business growth scorecard that has helped countless business women replace overwhelmed with confidence and not a scorecard is available online. It’s free takes less than 10 minutes and provides you with a customized growth plan, including your personal scores, go to business growth, scorecard.com to take the test right now, I look forward to helping you grow your business with ease and excellent

Speaker 4 (09:26):
[inaudible].

Speaker 1 (00:00): Are you a woman in business. And have you ever wondered how to really master your energy and how to create success on your terms? And most importantly, how to balance your masculine and your feminine energy in a beautiful way so that you can feel aligned and powerful and confident in your business? Well, today I’m talking to Paula, Lacovara about feminine energy and feminine principles so that you can create that success you want, but only do so on your terms before we get started, make sure you hit the bell and you subscribe to our channel. So you’re always notified when we have new episodes become available here every single week. Welcome to powerhouse business on YouTube. I’m your host, Carolin Soldo. I’m a business owner, business scaling master, and mom of two boys. I love thinking big pushing boundaries and doing things differently. Most of all, I’m all about achieving massive growth with ease and helping you scale your business by living the life you love. Let’s go. So let me introduce Paula Lacovara. Paula is a transformational coach and an international speaker who teaches women entrepreneurs to activate and integrate feminine principles so they can experience more ease, flow, and magic in their everyday life. She teaches women how to balance their feminine and masculine energies in life and business so they can create sure, fulfillment and meaningful success when their terms welcome, Paula.

Speaker 2 (01:36): Hi Paula. Thanks so much for being here. I Caroline. So happy to be here. Thank you for having me. Yes. We have a juicy topic, so, so important. And um, I want to jump right in with you feminine principles and what that means to you. And it’s such a big topic, but I think before we go there, what I’d like to do is talk about what it looks like when we’re sort of out of balance. And because I think we start to think about, you know, as women, how we show up and how we feel when we get to the point where it’s not feeling so good anymore. So maybe bring us there to start off with and talk about how we, how we know when we’re out of alignment. And when we sort of need to get back to our core, I feel like when women operate from masculine energy and they’re disconnected from their feminine, they feel that something’s missing, but they keep covered in it up, right. They know what it is, right. We can connect because we’re so busy in making things happen at achieving, um, doing, making things work, being there for everybody. And it’s kind of a trap because

Speaker 3 (03:00): When we can connect with ourselves with the truth of who we are, who we are, who I am, who you are, then we fall into having to prove our worth instead of feeling worthy.

Speaker 2 (03:17): Yeah. I mean, I’ve been talking to so many women about this idea of feeling this pressure to do more and be more and show up more, especially, you know, in business, but also women who have, you know, jobs in corporate, it’s the same thing. We need to sort of fight for our right to be there, to have a seat at the table, so to speak. And many of them, we blame a lot of different things, obviously all of the expectations and the goals and this and that. But it’s, it’s interesting that many women or most don’t say that it’s the imbalance. They blame other things they don’t see. They don’t see that. Right. They don’t realize it. So talk to me about how, you know, from your point of view, how to women see success, like how do we define that

Speaker 3 (04:03): Before? I want to add that you just said something super key, which is this be more, have more, do more comes from a place of scarcity, which is not the true, the truth of who we are. Does that make sense? And so we are doing it to prove again, to, to show that we are enough and it comes more from that like pressure working hard competition, we’re vibing at this masculine level. And this applies to success that we have to be like men in a men’s world. And because we haven’t received enough examples of what feminine power really looks like, because the ideas of feminine came from being weak, submissive, passive, no hell. Now I don’t want that. And I get it. I was one of them, but I didn’t realize the power that the feminine holds, which comes with. And I’m not saying to ditch the masculine whatsoever. That’s not what I’m talking about. I’m talking about bringing it together, doing the tango and I’ll show more about that. Yeah, yeah,

Speaker 2 (05:22): Yeah. I’ve built and it’s, it’s easy to fall into this trap or sort of become more and more masculine over time because it gets you results. Right? I’ve built my business, it all of the masculine ways, right? The numbers and the structures and showing up confidently and leading and wanting more and you get the reward because you get the growth and it pays off. But then eventually it’s when many, many women in particular and sometimes men to sort of hit that wall where things overwhelming. And that’s when we, when we see them talk about, you know, feeling burnt out, feeling anxious, not knowing what they want anymore. And that, that was me too. When I restructured my business in 2019, I didn’t know what I believe wanted anymore for a long time and why I wanted it, like the reasons behind it. Uh, and that’s when I began to seek the answers.

Speaker 3 (06:19): So that’s feminine started calling, right? Yeah, absolutely. It defining thing is like, and I really, this for me, made a lot of sense to talk about feminine and masculine. Some people might not connect with this, but this gave me like such a clear picture. And when you think about the qualities of the feminine, it’s about abundance. It’s not about scarcity. So it’s not, it’s not about having to prove that you’re enough, but feeling enough and being in that space of sufficiency. Yeah. Well then the doing and being more comes from that fullness of who you are not in that there’s not enough. And I have to fill a hole that it would never be filled from the outside in, but from the inside out, that is,

Speaker 2 (07:09): It’s very interesting and probably a very new perspective for many people because we see the feminine as not achieving as much, right. Those are stereotypes. So I think the hardest part for, you know, ex high-achieving women is to look at feminine characteristics as desirable in terms of success. Like it doesn’t somehow go together. But what you’re saying is that we use it when, once we embrace it as a core, we actually are able to become more successful on our own terms. And that’s how you describe it, right?

Speaker 3 (07:46): Yes, yes, exactly. Exactly. And so for many of us, there’s a period of adjustment and I’m not going to lie. That has to happen at some point, because if you’re doing something from one place, then we gotta, you know, shift the wheel and, and bring this back home. And so connecting with yourself and knowing what feels true to you will bring you more fulfillment, happiness, and satisfaction than anything else than having to continue to climb a ladder that might not have anything to do with you. But when you don’t stop to feel and connect and see what your truth is, then that’s when we find ourselves like something’s missing that. We’re lost into, why am I doing this? That was me too. I was doing all the things, checking off the boxes and yeah, the success happened. It was great. Oh my gosh. I started to buy all these things and I started to do all these things and travel.

Speaker 3 (08:45): And this, at some point I realized that, wait a minute, I was kind of like in the, you know, I would say at that time, for me, it was like the top of the mountain. And I looking around at who’s with me, what happened and parts of me were left behind because I didn’t have time. And I feel like this is something that a lot of us, I don’t have time. I don’t have diamond. We’re operating in that, like, you know, like a machine, like a, we call it like a, like a rail, right? Like a train. And you’re putting the calls in the, you know, just to keep it going. But is it really connecting with who, what feels true to you? What your true desires when we’re in that never ending cycle, we don’t even, we’re not even stopping to connect with our desires because desires and goals are very different things. Visions and goals are very different things.

Speaker 2 (09:41): Yeah. So

Speaker 3 (09:42): How far do we have to go until

Speaker 2 (09:44): We, we realize this it’s, I guess it’s an independent thing. Like it’s, it’s unique for, for everyone.

Speaker 3 (09:51): I feel like the first thing that is the most threatening for us women, myself included. And you know, this is to create this phase. Yeah. And do I allow this space? And perhaps we can, maybe this is something that not a lot of women really know what the feminine is really about. And I want to ask you about that. Yeah. Right. So maybe we can talk about that because it’s not about passive. I mean, Oh my gosh. Like I remember like the ideas of, of the feminine women, you know, like you can bring emotions at work. Like emotions are a waste of time. They drag you down, you can’t. And so, but without a think about this without connecting with our emotions, we are so tight. Like we’re living life so tight. There’s no expansion of the, of the fullness. And there’s no room to receive, which is one of the qualities of

Speaker 2 (10:49): Feminine. Yeah. It’s been enjoy leaves, fight. That’s when, when, when the joy and the fun and, and the, the, the peace of mind and the carefreeness when then all that goes away. Yeah.

Speaker 3 (11:02): Have room to flow. The feminine is about slow. You have room when you, when you’re all tied, like no control, you know? Cause that’s, that’s the ideas of the masculine choo like control, dominate, like get it done. And a lot of us, when we are in over drive in our masculine energy, that’s where we go and do, it’s a survival, not be no gain. You have to make it work. And, and then that’s when, yeah. It’s exhausting. It. So even for women, and I don’t know if many women know this, our feminine body is not designed to run at that speed. It’s it’s a biological thing. And you can’t fight nature on this. Yeah. It’s not designed to hold stress the same as men. This a fact I didn’t invent this. Don’t shoot the messenger. Nope. I believe so.

Speaker 2 (11:58): So you said, keep going. I want to summarize, there’s so many things you’re saying, but yeah, it keeps so, so healthy.

Speaker 3 (12:03): That’s what you should know. That that’s just what it is and we don’t get it. And then we get sick. I mean, I was at the top of the mountain and now it’s like having allergies, like never before stressed, I couldn’t sleep in this, like constantly, like in my head it was exhausting.

Speaker 2 (12:22): It, it is. So, you know, and, and if you’re watching right now and you’re a woman, right. You might ask, you know, what does this talk about? Being feminine? And a lot of women don’t really, you know, want to embrace it or even know what it means to them. But because it brings success, it brings money. It brings fame, all these things. But to Paula’s point, you know, your health begins to suffer. You can’t sleep, you gain weight relationships. So many people put those relationships last, including the social life and the friends, and then also like the partners. Right. So looking at those marriages, looking at that passion, the kids, the type. Yeah,

Speaker 3 (13:02): I are, yes, yes. That’s from the feminine. We leave it behind because clearly, and it’s true. This is a reality. We don’t have time for this. You see? Yep.

Speaker 2 (13:15): Yeah. And it’s real, right? It is, it is real. So it means we want to have, you know, let people know that they can have it all, but there also needs to be some, you know, intentional choices in terms of where we focus and Edward time,

Speaker 3 (13:30): You know what I like to say? And I was just talking to one of my groups right before this call. So I was like, perfect. It’s like, you know how like, things get, like, bring it to your present moment. I feel like I want to shift the, you can have it all to you can

Speaker 2 (13:48): What you want, what you want. Yeah. Oh yes.

Speaker 3 (13:50): Good one. Because you know, like you can have it all, like, what is all, it feels really overwhelming and almost like kind of a fantasy land when you think about it. Oh yeah. Right. Paula, like, what are you talking about? No, you can have what you want, what, and then for that, you need to know what’s true to you, what you really want. And I remember the very first time I hired her and she asked me, what do you want? Literally, I was looking at her like she had three heads because as women, seriously, I’ll never forget that moment. I was like, you know, like a dog confused, like what, what, what, like can compute my mind could not compute because we’re so as women, especially, we’re so conditioned to do for others and be there for others. We’re so afraid that if we give to ourselves, if we receive, we’re going to be selfish, we’re going to, we feel guilty. We’re going to look greedy. We’re going to look like we don’t care. And that is detrimental for our feminine, because the feminine is all about community relationships. And so then it’s that, it’s, it’s just so confusing when we’re stuck in our head, which most of us are, especially as ambitious women, strong, independent, you know, we want those things. We want to, we have ambition in life,

Speaker 2 (15:20): But the messages are, I’ll just go, go, go everywhere. Right? So we’re being told and applauded for getting the jobs and making the money and running the business and doing all these things. But at the same, and being beautiful and being thin and having all wrinkles and all this, but then also at home, you know, of course we still have to look after the kids. And of course we have to have a beautiful house. And of course, you know, our husbands say, you know, good job heinie running the business, but Oh, by the way, I know I need your time because we have a relationship happening here too. And then eventually it’s like, what? What’s happening? Like how, you know, you just can’t do it all. So let’s assume that someone is already seeking. Like we’re speaking to people who are very much looking for solutions. They’re open that, that you said the feminine is calling them and they may or may not really know that right now. Talk to me about, um, you know, what, you might call feminine principles because I want to make this sort of feeling, you know, me, my mind is very like, step one, step two is step three is very like tactical. And like, what can I do right now? So how do we begin to bring this into our lives and into our being?

Speaker 3 (16:30): Yeah. The first thing that I would say is that the value, your value as a woman, it’s not in how much you achieve, but in who you are. So from the feminine, your value is about who you are. Not what you can do. Yeah.

Speaker 2 (16:54): If Paula women associated their self-worth with what they do.

Speaker 3 (17:00): Yes. And that’s because it’s this masculine patriarchal society. We don’t need to get into the semantics of this, but we that’s how the world worked. That’s be examples that we received and so, or beauty. Right. But it’s like, again, it’s like, that’s, it’s about who we are, is about the connection with our heart.

Speaker 2 (17:31): And that’s what we forget.

Speaker 3 (17:34): Yeah. Because what we learned is that it, everything about outside everything outside of ourselves is what makes us valuable instead of who we are. And of course, we received this messages growing up from society, family, church. I mean, you name it. And so this is not the blame. This is how the world was the knowledge. This is what we’re sharing right out was only available. I want to say, maybe in the last 20 years at this level, now from the seventies we’ve been having right. Already a shift, but it’s still it. Now there’s more of a refining process and really understanding because there weren’t that many examples in history Bible, you don’t see women feature as powerful. We really don’t.

Speaker 2 (18:29): No. Yeah, no, I do. But, but you know, let, let’s go back to who we are. So let’s, let’s say you have this woman in front of you at pretend, you know, maybe this is me and I’ll say, so I get that, but how do I find, how do I figure out who I really am? And isn’t it also about like, self-love, I have to sort of love myself just the way I am right now so that I can cut off the idea of the achievement that’s necessary to be good enough.

Speaker 3 (19:00): Yeah. So, um, there are many steps, but what I want to share is the feminine is about being, and that’s what we were talking about, right? Like the qualities of the feminine. And then I’ll share a little bit where you can start with, which is what I just shared about my coach, who is, she asked me that first question, what do you want? You know, um, the feminine is about being not doing now doing is not wrong. Again, we need both, but without the being the doing has no meaning.

Speaker 2 (19:32): Yeah. Good one, no purpose. Yeah.

Speaker 3 (19:36): Right. So in order for us, and when we start with a V B, which is what I was calling part of the vision, then we are tuning in and things, opportunities. We’re tapping into a higher wisdom. That’s what we do when we connect with a being the feminine is about receiving, attracting magnetizing and aligning with our desires. When we do that, then that’s when things start happening with ease, when there is a flow we’re connected to our true nature.

Speaker 2 (20:11): So we start by looking at what we want and making, making a list. It sounds very, very basic, but really exploring, you know, looking around life and saying, what do I really want versus what I, what have I been going for? What do I have, where do I go next? And then once we get clear on that, it’s also about really doing it right. Allowing ourselves that’s the heart. That’s also really hard.

Speaker 3 (20:38): That is. Yeah. Because it’s listening to that, right? So you can do a list of all the things that right now feel important to you. And then get a little closer look and say, is this true to me? That is a really powerful question. That’s this field true to me, making a million dollars by 2022, is this true to me? If it is great, because that means that you are aligned, but if it isn’t, is it true to me to, uh, to travel all over? Is this true? I remember, you know, I was at the beginning when I started my journey as a coach, I was looking at these coaches who had, you know, they were dressing beautiful and they were traveling and, and I did all the things. I started to buy clothes, which I still do. And I love, so that was really aligned with me. I love it. And I still love my, my water of it. I still get, you know, that’s one of my values, um, does having pretty clothes, but then the travel, for example, this was really hard for me because, Oh my God, I’m a jet setter. And I remember I would put hashtag jet setter and it was great.

Speaker 3 (21:54): Every time I had to pack, Oh my God, Caroline, it was a mess. So that’s what I’m talking about. I mean, it looks great on picture and on paper, but it wasn’t my truth. Yeah.

Speaker 2 (22:08): It’s, it’s so hard. I’ve, I’ve worked with so many women and so many of them understand it and really are opening themselves up to it, even if it has to be happened slowly, but there are still some who are so the strive to reaching whatever goal they set, whether it’s money or a title or whatever is so hard and giving it, giving it up. It’s just not even possible for them. Even though they know that I can sleep. My mind is racing all the time. I, I really, I feel uninspired. I can’t even do my work anymore. I don’t even know why I’m doing it, but I will not give up this goal. So, right. It’s really hard to crack that open.

Speaker 3 (22:53): That’s amazing that you bring that up because that, that it’s, it’s the tango think about it. If you’re not inspired, you’re taking action. Yeah. Solely from the doing, which is why we were talking about. So if we don’t create this space, because we’re like in go, go, go, and we don’t create the space to access that inspiration. Then we’re dragging our energy. We’re depleting our energy instead of infusing our energy with that passion and that fire. So that’s the main difference. By the way, when we come from the place of passion and fire, we manifest, we shorten the gaps and we manifest much quicker than if we work from that depleted energy.

Speaker 2 (23:39): Absolutely. And maybe this sounds magical to some people, but there’s real, there’s real proof. Right? In, in the effect, in the results that we’re getting and how long things take out this one client, she said, Carolyn, it takes me a whole day to even buy my email, my email newsletter, because I don’t know what to say. And I am just so drained. And, um, that’s, that’s the thing. That’s when you are on that space. So yeah. Talk to me more Paula, about what you do with clients like that. Um, what are some,

Speaker 3 (24:12): And so what happens in that space when exactly what you were saying is, Oh my gosh, we’re so good at, but in pressure on ourselves, criticizing, judging ourselves, you know, we’re just cracking that whip nonstop, exhausting. And so bringing self-compassion yeah. Compassion. It shows. Why would you do like, think about it. If you were look at a little girl, would you do that to a little girl? Well, that’s you and your emotional state, then you’re feminine. You know, you’re punishing yourself, you’re doing all the things that perhaps you received. And it is a part of the healing that needs to happen to just really face that, that, that you were on the receiving end of it. And without even realizing subconsciously, now you’re doing that yourself. And so now we need to undo that we need to release that. So then you can bring in so that we first, you need to release. What’s not you. And then you create space to bring in the, you that’s true to you. If that makes sense. So then that’s when the list is clear and you write down, okay, is this true to me? Is this is what I want, but we need to create a space in order to receive. You can, I’m not going to say it, but you can’t what whipped cream I’m going to say on top of poop, you know, it’s not, it’s still, Ooh,

Speaker 2 (25:43): It’s hot. You got to go to the core for

Speaker 3 (25:45): Sure. Gotta go to the core and those things. And you know, again, it doesn’t necessarily have to take you out of it. Yes. It might be a pause. It’s not as scary as it sounds, because the satisfaction of showing up for yourself and given to yourself what you really need, which is when my coach asked me, what do you need? What do you want? I was like, I have no idea because I was so disconnected, but when you start connecting the it’s just so, so relieving to just, I have my back, I know myself, I know what I want instead of having to push and ask. And, and you know, when you go, I’m not coming to the war, but, uh, is not claim is a demand. The demand, you know, that’s not, that’s not the place, that’s not where we can really, um, come from a place of openness,

Speaker 2 (26:47): For sure. So I want people to know that Paula, is it, especially if you are sort of a scientific tech person or as someone who likes to analyze things and really understand you have a method, might you have done a lot of, um, you know, research in this area. You have, you know, TEDx talks multiple, um, several of them and you have what you call an archetype system that helps. And I really love the system because it helps, you know, head type people like me, you know, assess myself, find myself acting in certain ways, feeling in certain ways and also sort of rebalancing. So I believe love that, you know, we’re talking a lot of spiritual stuff here, but we also have very sort of, you know, scientific things to help these types of people. And both together, I think is really powerful.

Speaker 3 (27:38): Yeah. You know, I, so I started my, my path with spirituality and it was all great when I was here, everything was so pretty and it was so awesome. And I felt such a fees and I’m not making fun of anybody it’s so necessary. Yeah. That was how I felt, but my conflict was okay, so how do I apply it to my life? So when I came back to her, I call it, how do I do this? I couldn’t, I couldn’t bridge the gap. And so in my brain in mind, which I also have, and you have, I needed to find a way that it would make sense. So what I, I was investigating and doing my research and one day came. And for those of you who does this too, who truly at three in the morning, I woke up and after reading and doing so many things and after resting for 10 days and sleeping 14 hours a day, cause that’s how burnt out I was.

Speaker 3 (28:33): I woke up at three in the morning, in my apartment in New York. And I literally received a download of this personality types, archetypes that describe the four main, um, aspects of a woman. And so now, now it helps now it became a roadmap. I’m not crazy. Okay. There’s four parts of me that I need to understand and get familiar with and understand what they need and what they need to thrive. And once I understand that, then we’re all good. Absolutely. So this is like so unknown about the feminine became a very grounding and very easy to digest and understand for my brain so we can be on board.

Speaker 2 (29:21): Yes. So, and I would love to talk to you about that more about what I really want to do is send people your way. Because again, whether you are very spiritual or, or maybe more brainiest upon us, but as Paula said, it doesn’t matter. There is a way for you to really integrate that into your life and, and make things better without giving up anything and really figuring out what you really want. That that’s so, so important. So what are some of the best ways for women to get started Paula, with this, with these ideas, how should they connect with you? Where can they find out

Speaker 3 (29:55): More? They can find me on my website, Paula lacovara.com, easy breezy. Um, there is some information there if they want to expand a little bit on the archetypes and, um, yeah, they can find me there. There’s a contact buttons. Um, you can book a call. Um, I would love to meet you if you’re feeling that it’s like, I needed to crack the code there. Something did not make sense to me. And, and here’s the beauty do me. It’s about the tango, a woman in tango. She is in her center. There’s no way you can dance tango being in your masculine, right. Like, because you are, that’s not our place. And also being like, please take me. Right. That also doesn’t work. Yeah. So yes,

Speaker 2 (30:53): They call it the empowered woman. So that’s that, I forget what we’re talking about here is not to make one side or the other bed. We are the POS messages that it’s about the tango, combining dancing, balancing it out, leveraging all the good qualities.

Speaker 3 (31:09): And so, yeah, I find me finding first dancing the tango within, because we, all of us have feminine and masculine energies, but if we’re not, so if we, if we’re not in our feminine, then the masculine needs to go into overdrive. Yeah. Yeah. So when we bring the feminine, the masculine relaxes, and now we can flow together, which is that when you watch a tango clip, it’s so beautiful because there’s that flow and no one needs to be in their extreme. Yeah. So

Speaker 2 (31:47): I don’t recommend that if you I’ve done so much, self-development over the years. And then when I connected with Paula, we connected a couple of years ago. And then again, all of what she says makes so much sense to me. And if you may feel really called to do this work and whether it means a lot to you or you even get it right now, I think a lot of women feel like I don’t know what all this means and how to, you know, what to start and what to even do. It does not matter the fact that this is calling you somehow means that you should give it a chance. You should give it a shot and, and, you know, and, and really take a chance on yourself. So we talked to Paula, I highly recommend her. I, you know, send my clients over.

Speaker 2 (32:29): Um, she is the real deal and, and very rare, very unique in terms of what she helps women accomplish. And, um, I think everyone should experience it. So Paula lacovara.com, we have the link down below, go connect with her, booking a call and see what’s possible for you as well. So when dad would talk for hours, I mean, literally, and I can’t believe the time flies and it goes by so fast, but you are amazing. I can’t wait to see more of you more talks and everything. Thank you so much for being here. Thank you. Thank you for the space and thank you for being so amazing and bringing all of this to so many women in this world. Thank you for your work

Speaker 1 (33:11): Powerful stuff. Right? So now if you want to take it one step further, I have something special for you. I’ve recently written an ebook. It’s a guy to help you fall back in love with your business. So if you feel sort of out of alignment and you’re looking to maybe reinvent yourself and figure out what’s next for you and how you want to maybe upgrade or reinvent or remodeled your business and your purpose and find your way, like your way of creating meaningful success. Go get my new ebook. It’s the eight ways to fall back in love with your business without giving up anything, your fork. So hard for it. All you need to do is go to Carol in soldo.com/love and download your free book right now. And don’t forget to leave us a comment below as always. We want to hear from you.

Speaker 1 (34:00): We want to know about, you know, your masculine and feminine energy and how you balance those. You want to hear about your, our harvest from today’s interview. And he also wanted to continue to share these powerful strategies and ideas with people around the world who are here to grow their business with ease and excellence. If you liked this episode, make sure you give us a leg and you subscribe to our channel so that you get notified when new episodes become available here every single week. Have you fallen out of love with your business? This year? I have helped more a business women than ever before. Really reinvent themselves and remodel their business and fall madly in love with the new version of their resonance. More time, more security. Maybe you want to feel more independent.